![](https://cdn.myportfolio.com/6c8dd8a4-ca30-4fcf-80ae-e78ba8f1a6b0/20fb4889-d9e4-4dc0-94c5-04b62483efc1_rw_1920.gif?h=f447c7e0b00139d956d27260deba16cc)
![](https://cdn.myportfolio.com/6c8dd8a4-ca30-4fcf-80ae-e78ba8f1a6b0/ea2655fd-8216-4bf7-aa73-60baacef76ac_rw_1200.gif?h=7e0ab1ebd68e80e62217f5338b2c88df)
The symbol of arrows pointing in one direction utilises negative space to create another pointing the opposite way, representing the back-and-forth nature of the bleep test.
The same concept is followed across vibrant and colourful arrow patterns (an extension of the logo), and by repeating right-way-up and upside-down versions of the typemark.
![](https://cdn.myportfolio.com/6c8dd8a4-ca30-4fcf-80ae-e78ba8f1a6b0/05184a27-35c9-4978-afba-62069ab44f79_rw_1920.jpg?h=83e8b066e5765a68a559896524cae2fa)
![](https://cdn.myportfolio.com/6c8dd8a4-ca30-4fcf-80ae-e78ba8f1a6b0/e6e13075-032f-4043-81f2-2ede338fdf25_rw_1920.png?h=c29702c7751b02749f679bab07b924b0)
The identity also plays on the name, utilising the typemark as a sticker-like tool to 'bleep out' curse words in bold and attention grabbing messaging.
![](https://cdn.myportfolio.com/6c8dd8a4-ca30-4fcf-80ae-e78ba8f1a6b0/67647409-bb60-4b0a-8224-2c2cf16ccda1_rw_1920.gif?h=a6a05641ba296464c86173184594a4fa)
![](https://cdn.myportfolio.com/6c8dd8a4-ca30-4fcf-80ae-e78ba8f1a6b0/40b344cb-8d31-49d5-92ba-c45400353d80_rw_1920.jpg?h=5a54a78435668f5a5ca2347a6a43e1c1)
![](https://cdn.myportfolio.com/6c8dd8a4-ca30-4fcf-80ae-e78ba8f1a6b0/342d1563-4d53-4b19-849e-fe72e75b725a_rw_1920.jpg?h=57128c329e5c02c3c0125e12d4866ce9)
![](https://cdn.myportfolio.com/6c8dd8a4-ca30-4fcf-80ae-e78ba8f1a6b0/1624e4fc-1edf-4006-9e5e-fc48405d3d50_rw_1920.jpg?h=d277467ce260339d14dcc8a919b03b0c)
![](https://cdn.myportfolio.com/6c8dd8a4-ca30-4fcf-80ae-e78ba8f1a6b0/89b87866-d67b-489a-8f11-0f7128d75c12_rw_1920.gif?h=7646b9b68cc08e50fd62b021c8a41fa7)
![](https://cdn.myportfolio.com/6c8dd8a4-ca30-4fcf-80ae-e78ba8f1a6b0/2eeb7167-bca8-43da-b743-b1f4449f69d0_rw_1920.jpg?h=bb448fdcffb80c5e26ae8466f465306d)
![](https://cdn.myportfolio.com/6c8dd8a4-ca30-4fcf-80ae-e78ba8f1a6b0/2b91b57e-5b4e-48c1-bfc7-971ecc1d6e2a_rw_1920.jpg?h=917d8e9639cb5ed07d9138076051ac01)
![](https://cdn.myportfolio.com/6c8dd8a4-ca30-4fcf-80ae-e78ba8f1a6b0/57123521-ffe0-4999-951f-4efd7566733b_rw_1920.jpg?h=edf6cf56032e228c81b25d3a10dd6cb9)
![](https://cdn.myportfolio.com/6c8dd8a4-ca30-4fcf-80ae-e78ba8f1a6b0/65082db2-6452-4614-b875-dfb03c63d7e3_rw_1920.jpg?h=f1cea6dd3a33f8e2d639c2e4bad06d7c)
![](https://cdn.myportfolio.com/6c8dd8a4-ca30-4fcf-80ae-e78ba8f1a6b0/d8c7b843-d38f-41dd-ae24-da837ecfdb79_rw_1920.jpg?h=c660f3bba2b968caf6053f8a0bc0466d)
![](https://cdn.myportfolio.com/6c8dd8a4-ca30-4fcf-80ae-e78ba8f1a6b0/72185f43-76d0-4bd1-853a-4eec0bb99d4f_rw_1920.jpg?h=e4a6f3cf08d184748ee475767e14091f)
![](https://cdn.myportfolio.com/6c8dd8a4-ca30-4fcf-80ae-e78ba8f1a6b0/04ae7d94-efb6-4493-9f44-8de361b3cb73_rw_1920.gif?h=815530eec3af0f730a8a724e55f1bb96)