Great Bear Apparel

Full-scale brand identity for apparel brand, Great Bear. Born from an experience of what it feels like to lose one's true sense of 'home', Great Bear is a reference to the constellation of stars that Megan (founder) could see from her childhood home, in particular the left-hand corner often known as the plough.

"Now, when I see the the constellation, I am reminded of comfort, happiness and family – A feeling that I want to share with others in the form of apparel."

We create items of clothing that, when worn, are designed to ignite that feeling of being home. A place of comfort, a sense of belonging, and the warmth of connection. The Business concept is simple: Provide sustainable, collectable apparel items for the emerging Earth-conscious yet image-conscious youth.

The logo is a simplified, geometric and abstract representation of the plough in the night sky above two hills.

The symbol is designed to be a tool that can be consciously modified into a multitude of adaptations yet, through it's uniqueness and simplicity, still be fully-recognisable as the brand.

The brand's flagship range of apparel is the 'Patriot Collection'. A set of over 250 individual designs was created to represent each and every country of the world, plus further continents and regions.

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