My Next Cast
Brand identity design for My Next Cast (MNC), a multi-platform fly fishing guidebook for the adventurous, linking fishers to the wildest and most breathtaking waters around the UK through bespoke imagery and film, and in turn creating a new community.
The ambition is to attract a more modern, younger audience to fishing (a less tweedy-demographic), filling a void in the UK fly fishing industry. It intends to blur the line between magazine and directory - a one-stop-shop for fly fishing inspiration, offering something new to fishers, estate owners and brands alike.
A great deal of inspiration has been taken from the movement within golf in recent years, with new brands, channels and platforms changing the perception of the sport. Golf is now cool, where once it was seen as stuffy and dull. Fishing needs this injection of creativity.
